I started working while I was still in school. Nobody made me. I'd just spent my whole life watching my mother struggle, carrying more than anyone should have to, and somehow still showing up every single day. She never made a speech about it. She just kept going. I learned that before I learned anything else.

So I kept going too. Freelancing through school, then through every version of this industry since. Fashion houses, food brands, tech companies, brands in Pakistan and far outside it. More than eight years of figuring out what makes people stop scrolling, and what makes them stay.

Then I became a mother, and the question changed. It stopped being "what can I get done today" and became "what am I building for her." Eyeballs Here is my answer.

My daughter and I have big dreams in our house. We're not sitting around waiting for them. We're manifesting them, one brand, one launch, one late night at a time. This agency is the first big one coming true.

So when you work with me, you're getting someone who has been earning her place since she was a schoolgirl, and who treats your brand like it's building her daughter's future. Because it is.